The 2021 edition of the Castle Lager National Braai day, which is traditionally on the last Saturday of October is upon us. The event is being staged in a different format as similar adjustments to the 2020 event due to the Covid 19 pandemic. Event organisers Delta Beverages say, the idea was born out of the strong association between braai activities in the country which include enjoying beers and music with friends and family.
With the current Covid-19 pandemic and the need to adhere to the guidelines, this year’s edition will be enjoyed from the comfort of people’s homes as this time the festival is themed ‘Braai PaDen Edladleni’.
The campaign kicked off with a sales promotion called the Castle Lager National “Braai PaDen Edladleni”, which started in September and will end on the 31st of October 2021.
To participate in the promotion and stand a chance to win one of many exciting prizes such as braai stands, braai packs and many more, one needs to buy any three Castle Lager packs of choice, fill in their details on the back of their till slip and deposit in entry boxes available at their nearest supermarket.
Castle lager as the flagship clear beer brand for Delta Beverages is giving all braai lovers an opportunity to enjoy their braai at home and enjoy their Castle.
This year the brand has partnered with various online delivery platforms such as Colcom’s Home-2-U Service, Garfunkels, Fresh in a Box, Liquor Deliveries and Gateway Stream. This is to offer consumers the convenience of ordering their braai meat or Castle Lager and have them delivered to their homes.
As we are leading up to the main day on the 31st of October 2021, there is extensive consumer engagement on the Castle Lager social media platforms where consumers also stand a chance to win several prizes.
Castle Lager has partnered with leading radio stations where DJs from around the country are entertaining consumers every Saturday during the month of October.
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